WARM2Kids Company Profile

WARM2Kids (We’re All Role Models 2 Kids) is the first fully-integrated social mission media network. We connect socially conscious celebrities, corporations and community organizations to create a support network that helps teens, parents and youth leaders actualize their full potential. Based on the premise that we’re all role models, WARM2Kids’ mission is to motivate and inspire teens and young adults to make positive life decisions, and to ensure that no young person or family suffers in silence.

WARM2Kids was co-founded by former Boston Celtic and philanthropist M.L. Carr, who has a long history with youth mentoring programs, and his son – COO, Michael Carr. The site content and programs were developed in association with nationally recognized family therapist Dr. Lonnie Carton. 

The WARM2Kids web site (www.warm2kids.com) is an online membership community and an online/off-line resource for teens, young adults, parents and educators. The site is based on the fundamental concept that the preventive – not the curative – approach is more successful in addressing difficult issues faced by young people and families.  Fueled by heavy involvement of celebrities and leaders from across the country, the site offers members an opportunity to learn from the personal trials and triumphs of well-known and respected personalities as well as from everyday role models. The uncut interviews give rare insight to the lives and history of these noted individuals. 

The site also offers valuable resources including background, symptom and treatment information on various family, health and social issues, and a forum to post questions to experts. WARM2Kids’ memberships offer unlimited access to the extensive online resources, member card and role model number, celebrity role model information center and offline events as well as savings opportunities and promotions from WARM2Kids partner vendors.

Funded by individual $25 annual membership fees, corporate sponsorships and fees from partner vendors, WARM2Kids takes an active leadership role in the way American companies conduct their business by committing 20% of all profits to the WARM2Kids Charitable Foundation, and partnering charities. Through the distribution of awards, scholarships and grants, as well as the participation of WARM2Kids celebrities, the WARM2Kids Charitable Foundation inspires role model behavior nationwide.