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Tello's is a Greater Boston area store for juniors and young men that caters to value seeking fashion conscious consumers. Our philosophy is to carry new merchandise every week in styles that inspire spontaneous purchases, at prices that enable the customers to shop frequently. We offer an extensive, ever-changing fashions for dress or casualwear and women's shoes that appeal specifically to our target market. The Tello's Customer The Tello's shopper is young, fashionable and price conscious. Our customers are quick to embrace trends, and they shop frequently at Tello's. Our customer base is ethnically diverse and consists of young women and men from ages 14-32 and plus size women. The overall sales mix in our stores is 75% women, 25% men. The Tello's Store Experience Every Tello's store is designed to appeal to a young, dynamic customer. the stre layout encourages foot traffic by featuring key trends and price-point items. The environment is we lighted, filled with music, staffed with young, fashionable sales associates who can lead customers through a diverse collection of ready-to-wear sportswear, lingerie and accessories. The Tello's Team The Tello's team includes buyers with extensive experience in junior and young men's fashions, merchandisers who take a hand-on approach to the business, and young fashionable sales associates in-sync with the pulse of the market. Many team members have been aboard since Tello's first began. |
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